Paid Advertising
PPC Management for ROI-Driven Campaigns
You can attract customers with a strong inbound marketing approach, organic SEO and a content marketing strategy, but it takes time to reap the benefits.
If you want to instantly reach the top page of search engine for relevant keywords, and capture traffic, you need to run paid ads. Pay-per-click advertising, or PPC, helps you focus your promotion efforts to those who are most likely to buy, ensuring that you maximize sales and ROI.
Our experienced PPC agency in Houston will help you identify high conversion keywords and continually optimize your ads to provide the best possible results.
How our PPC management works
Research
We perform in-depth research on relevant and cost-effective keywords, your target audience, and your competitors. Using both regular and long-tail keyword opportunities, we identify which terms have high purchase intent and would be most beneficial for growth.
For display campaigns, we also research specific sites that are frequented by your target audience.
Strategy
Paying close attention to your budget and goals, we craft a strategy that we believe will generate the greatest ROI. Our team has spent decades managing PPC campaigns and knows which tactics get results.
Campaign Setup
We then structure each campaign with appropriate ad groups, keywords, site placements, remarketing lists and set up all available ad extensions. We also create an attractive, conversion-focused landing page and all other campaign components such as follow-up emails and social media posts.
Ongoing Improvement
The final step is to observe the campaign and continue adding negative keywords, changing CTAs, optimizing spends to continue to generate more traffic than the month before. Ideally, the campaign spending can be reduced and more organic efforts drive long-term success.
What can I expect from the Best PPC agency in Houston?
Reap and Sow, a trusted PPC agency, has helped clients in a variety of industries get great results from PPC management. If you need an experienced team to monitor and continually optimize your campaigns, Let’s talk.
- Qualified, Hyper-targeted leads
- Quicker Results than Organic SEO
- Predictable spend with impressive ROI
Our PPC Management Includes:
- Keyword research and strategy
- Ad campaign copywriting
- LP creation
- User-experience enhancement
- Graphic design
- Strategic bid management
- Keyword optimization
- Conversion rate optimization
- Reporting