With many businesses turning to online marketing to maximize their profits, competition rates have skyrocketed. This has forced business owners to up their game and turn to Conversion Rate Optimization (CRO) to optimize landing pages for paid advertising. If you’re looking to turn your online business into a fortune, maybe it’s time you converted your website visitors into customers through a CRO landing page.
Ready to understand how you can build an effective CRO landing page for your business?
What is Conversion Rate Optimization (CRO)?
CRO is the process of increasing the number of users performing a desired action on a website. By doing so, you can acquire more customers, increase revenue per customer, and eventually grow your business. The desired activities may include filling out a form, purchasing a product, signing up for a service, clicking ‘add to cart, or clicking on a link.
To achieve all the above, you need to have a CRO landing page that establishes a great first impression. Landing pages are one of the critical marketing strategy tools in this generation. The landing page will help you turn prospects into leads who eventually become lifelong customers. It is also instrumental in promoting your products or services online, getting your lead content ranking in organic search, and generating email signups.
How to Build a CRO Landing Page?
Building a good CRO landing page is not rocket science, but it takes some work. Your landing page has to give your customers what they want, going beyond something that ‘looks good. Here is a guide that will walk you through the entire process of building a high-converting CRO landing page.
1. Define Your Audience
Every marketing strategy requires you to plan before you embark on what you intend to do. When it comes to landing pages, the first thing you plan on is identifying your audience. Ensure that your landing page talks to a specific audience by identifying their particular problem and need. You can even have several landing pages depending on the number of your target users.
Having a target audience makes your message more relevant to them, which eventually turns into higher conversion rates.
2. Define Your Most Wanted Action
Your Most Wanted Action (MWA) is what you want the users to do on your landing page. Do you want the users to sign up for a free trial, buy right now, or sign up to your email list? Generally, for expensive and complicated products, the best goal is to have the users sign up for your email. You can opt for sell for cheaper and familiar products while free-trial is best for software products.
We typically break up our most wanted action in 3 buckets:
- Increase website sales
- Get phone calls
- Collect information through a form on your website to request a quote, download an eBook, get a free trial, subscribe or even schedule an appointment.
3. Design Your Landing Page
By now, you already know your audience and your MWA for each landing page. Now you need to create a landing page to motivate your users to action, or hire Reap and Sow Marketing for creative inbound marketing solutions. You need to know what elements to include in a landing page and what not to.
Let’s begin with what to have:
- Company logo.
- A headline that speaks to your audience.
- A quick explanation of your offer that the user can see without scrolling down.
- Image of the product.
- Copy of your Call to Action(CTA)
- Determine what else your users need to know as your footer.
- Buy or sign up button depending on your goal.
What to avoid on your landing page:
- The navigation menu to avoid distracting users with other things other than your conversion goal.
- Hard to read text.
- Links to other parts of your website, for example, “About us”.
Here at Reap and Sow Marketing, we are an inbound marketing company focusing on brand strategy. We help our clients by guiding them through our decisions and creating a unique voice for each client that defines their culture, buyer persona, vision, and marketing strategy. We abide by four marketing principles in our ten years of experience: Plant, Cultivate, Thrive, and Harvest. Contact us today to thrive with us.