3 Key Ingredients eCommerce Store Owners Look Past

Running an e-commerce store can be challenging. We have 3 tips every lucrative eCommerce business should follow. Online shopping is becoming the new way to purchase, especially when online stores offer free shipping. Earlier I was shopping online and before I checked out, the first thing that came to my mind was, “Am I getting free shipping and when will I receive my order?” Most likely that’s exactly what customers shopping in your online store are thinking as well. Just think about it, how many times have you abandoned a shopping cart or order from an online store because free shipping was not being offered? Here are a few easy steps to help you offer free or cheaper shipping with your products:

Know how to ship products without losing profit margins

Let’s say you received and approved order. Now you’re getting it ready to ship and you choose a random size box that is just big enough to stuff the products into. To maximize your potential profit margin, you first need to understand the art of shipping. That’s right. Read it again. I said, “The art of shipping”. What is the art of shipping? Well, it’s a way to ship your products without overpaying to ship them. To maximize your potential profits and grow a successful e-commerce business, it’s always a good idea to ask your shipping provider to give you shipping tips so that you don’t lose money shipping your products. You save one dollar here and five dollars there, and by the end of the month, you could have hundreds or even thousands more dollars in your pocket to help build your online business. My advice is to buy a shipping scale and weigh your order before stuffing the box so tight that you can’t even tape it. The shipping cost depends on the dimensions and weight, so in order to maximize your profit margin, ensure that you are shipping in the right size box. Just make sure you weigh the box before you ship it. Once you have your package weight, you can call the shipping store and ask them to give you the best box dimensions for the size of your package. USPS also offers Priority Mail Flat Rate Boxes – if it fits, it ships. In some cases, this packaging may be more reasonable than others. Now that you’ve figured out your shipping workflow and you are maximizing your profit margins, you can offer free shipping to your customers.

Writing better products descriptions that sell

Let’s say you received and approved order. Now you’re getting it ready to ship and you choose a random size box that is just big enough to stuff the products into. To maximize your potential profit margin, you first need to understand the art of shipping. That’s right. Read it again. I said, “The art of shipping”. What is the art of shipping? Well, it’s a way to ship your products without overpaying to ship them. To maximize your potential profits and grow a successful e-commerce business, it’s always a good idea to ask your shipping provider to give you shipping tips so that you don’t lose money shipping your products. You save one dollar here and five dollars there, and by the end of the month, you could have hundreds or even thousands more dollars in your pocket to help build your online business. My advice is to buy a shipping scale and weigh your order before stuffing the box so tight that you can’t even tape it. The shipping cost depends on the dimensions and weight, so in order to maximize your profit margin, ensure that you are shipping in the right size box. Just make sure you weigh the box before you ship it. Once you have your package weight, you can call the shipping store and ask them to give you the best box dimensions for the size of your package. USPS also offers Priority Mail Flat Rate Boxes – if it fits, it ships. In some cases, this packaging may be more reasonable than others. Now that you’ve figured out your shipping workflow and you are maximizing your profit margins, you can offer free shipping to your customers.

Build an informational business blog

Content marketing can help you get found in the search engines and also help build a solid community on your website. I like to think of it as becoming an authority in your industry. When users come to your site and get the information they need and are looking for, it helps to build trust with them. Trust builds a long-lasting relationship that keeps those people coming back for more information and assistance. The more they learn from you, the more they tell their friends and network to visit your site. Word of mouth is still a very important tool to make companies successful. It’s not just about writing any kind of content, write good content that can be used to help others. Believe it or not, there is actually an art to blogging. What? Bloggers are artists? No, what I’m saying is there is a strategic way to blogging, and if done right, it could pay off enormously for your business. I’ll show you the “art of blogging” in a future blog post.