Every business needs marketing content to attract, engage, nurture, and convent customers. A well-designed website is a great start, but there are other types of content you need to consistently produce if you want your business to grow. The following types of marketing content every business needs are in no particular order.
1. Social Media Posts
Social media posts are essential for engaging with clients and customers online. After all, it’s human nature to be social. Social media has become increasingly popular for all types of social sharing and communication, even more so during the pandemic, which is setting the future foundation for even more socializing through online platforms.
Facebook is one of the largest search engines around. All businesses need Facebook content and posts. Even if you have a Facebook business page, if you don’t show up in the conversation with social media posts, your audience will never see you, let alone get engaged with you on this platform. When your competition shows-up on Facebook posts and you don’t, then you can lose out.
2. Blog Posts
Blog posts several vital functions for your business, such as:
- Engaging customers with your products and services through specific information.
- Answering specific questions your audience may have.
- Creating search engine optimization (SEO), or blog embedded keyword content, that drives people to your business website.
- Expressing that you are an industry expert who is involved and knowledgeable about your subject, industry, or niche, and you care enough about your audience to share this information with them. This helps customers feel connected to your brand.
Overall, blog posts can be one of your most consistent forms of marketing content if integrated correctly into your website and your social media platforms.
3. Marketing Videos
It might be more time-consuming to create video content to share, but a fifteen-second clip will often attract more attention than static words and images. Videos are easier and faster to consume. They can quickly communicate a lot of content, as well as demonstrate your business brand, values, and history all at the same time. While watching video content, the audience automatically becomes more passive to receive information.
Video content also shows your audience that you’re engaging with them, and videos tend to be shared more. When you create videos for your business, make sure to post them on your website, YouTube, Facebook, and anywhere else you have an online, shareable presence.
From email newsletters and sales emails to nurturing drip emails, there are a variety of powerful ways to connect with your audience. To successfully use email content in your marketing and sales strategy, you need segmented lists, personalized messaging, and something valuable to share.
Overall, email marketing can be one of your most powerful forms of content if done correctly.
5. Case Studies
Adding case studies to your marketing mix can take your company to the next level. People love statistics, and they also love real stories of actual benefits and achievements.
The best case studies will provide both micro and macro level examples that get straight to the point, straight to the numbers, and straight to the results of the story. Customers want proof that your product and/or service is what they’re looking for, especially in markets that are saturated.
Some customers don’t enjoy providing feedback, but most don’t mind being asked for it, even if they don’t provide it. On the other hand, customers or clients who do enjoy providing feedback will certainly give it to you.
Feedback reviews give you positive content to share, as well as constructive criticism that you can learn from to better your business and customer experience.
For help with the development of the marketing content your business needs, or for more information about effective sales and marketing strategies, let Reap and Sow give you a hand.