How Chatbots Can Improve Your B2B Sales

Many companies already utilize automaton software on a daily basis for accounting or order fulfillment, but what if similar technology, such as chatbots, could help you qualify, nurture, and convert leads?

When you give your sales team the most efficient resources, real growth happens. Here are some ways HubSpot chatbots, can help streamline your sales process.

ChatBots Qualify Prospects

It’s no secret that everyone visiting your site has some sort of need. One key to figuring out those needs, and addressing them quickly, is chatbot implementation. These HubSpot chatbots can be customized to fit your rganizations and customer’s needs at the same time.

Something as simple as filtering incoming traffic can drill down who they are, why they’re there, and what they need from you. This can allow them to be connected to the right person from the beginning, saving time and building rapport. Basic questions can also be answered, allowing your potential prospect to make better informed decisions without having to wait for someone to call or email them back. 

Notifications of promotions, calls to action, and existing client recognition are all also great means of engagement and interaction. Whether they’re vendors, job seekers, potential prospects, hot leads, or already customers, their needs will be taken care of swiftly and accurately. Your team will be able to focus on the most likely leads to follow, and your visitors will be left with a sense of satisfaction and trust in your business. 

Chatbots Nurture Leads

The information stage of the sales cycle is your time to shine by making a great first impression. It’s about more than just having a product or service that solves a pain point for them, you want to build a relationship with them as well. By having instant, interactive engagement and education on your site, you’re giving yourself a much-needed edge. 

Even if your product or service doesn’t perfectly solve the problem a prospect may have, they’re more likely to choose a business that cares and makes them feel heard, instead of one that doesn’t. 

Chatbots Convert Customers

Advancements in SaaS have done amazing things for our lives, but it has also given rise to a culture of instant gratification. When we decide we want something, we want it now, and we’ll go wherever we can get it the fastest. Even when we’re willing to wait, we’re often moving so fast that we just don’t have the time to. 

Your potential prospects are no different. Once they’ve decided to buy from you, you need to get that ball rolling as fast as possible so they won’t be tempted to take their business elsewhere. A chatbot can instantly connect them to the best person for their needs, instead of being put on hold or having to wait for someone to give them a call back. 

It’s important to remember that while the concept of AI might be scary for some, HubSpot chatbots won’t replace humans on your sales team. They simply aren’t meant to. What they will do is help boost customer service, response times, and closing on successful hot leads. You’ll also see a reduction in administrative tasks and shorter sales cycles, leading to the most efficient team possible. 

Let’s Talk!

If you’re ready to take the next step, let Reap+Sow improve your sales with chatbot integration and powerful lead flows built on the HubSpot platform. Contact us today and together we’ll figure out the right solution for your sales goals.