How to Vet a Houston Digital Marketing Agency

Houston Digital Marketing Agency

Most business owners have a bad tendency of trying to do everything by themselves, rather than hiring a Houston digital marketing agency. I mean, who doesn’t like handling their own stuff to ensure quality? However, there are some jobs that should be left to professionals.

Digital marketing is one of those jobs that you need to work with an expert if you want to see meaningful results.

To help your business become an internet sensation and maintain a formidable online presence, you can’t overlook the importance of working with an experienced digital marketing agency. If you pick the right professionals, your company is destined to grow and thrive. But how do you vet a Houston digital marketing company? Here are a few useful tips from Reap and Sow Marketing that you can share with your team.

Do They Focus On My Niche?

Just like you shouldn’t hire an oil and gas agency to help market your food truck, you shouldn’t hire a digital agency that doesn’t have experience in your specific field. Although all businesses aim to reach a wider audience, their specific needs and vision are always unique. For instance, companies in the software industry have different needs from those in the fashion industry. Those in software may seek to market their solutions to other companies, while those in fashion will want to engage individuals.

To pick the right partner, you need to check whether your digital marketing agency has extensive experience not only in your industry but also in your niche. If they say they have ample experience, ask them what went well and what obstacles they faced when marketing for their previous clients. If they can’t give a concrete answer, that’s a red flag. Reap and Sow focuses on helping SaaS companies and businesses that have internal marketing departments.

Is their Work Impressive?

To ensure you select the right Houston digital marketing agency, you will need to check the quality of their work. Ask the agency to provide recent references for the work they have done, and start making calls to inquire about how the job was done. Also, visit the sites of their previous clients to get a picture of what you can expect. To get more answers, go online and peruse through their reviews. Checking why their services were praised or criticized can give you valuable insight into their work.

Apart from what they tell you, do your homework and investigate whether the company practices what they say. Did you find them on the first page of Google? Go to their website and assess its ease of use, loading speed, and the content they have created. To verify that their SEO strategies are successful, don’t be afraid to ask for their keywords ranking stats.

Can I Afford This Houston Digital Marketing Agency?

Cost is a major factor when it comes to selecting a digital marketing agency. However, your needs will determine how much you will spend. If you are a small or medium business, you can expect to spend anywhere between $1,000 and $12,000 per month. Look out for companies offering anything less than that. To work with Reap and Sow, you should be comfortable spending at least 5k a month on inbound marketing services. 

Houston Digital Marketing Agency

Do we get Along?

For the best results and to get things moving fast, you will need to work with an agency that you get along with. This will help you build a strong strategic partnership that you can count on to propel your business to the next level. After shortening your list to only the legitimate contenders, you can hold meetings with each one of them to learn whether your personality and visions align. Pick an agency that listens, communicates transparently, and one that you feel you will enjoy working with.

Quick Summary

With so many companies offering digital marketing services in Houston, it’s easy to get confused about how to pick the right one. You can identify the perfect fit through investigating their experience in your industry, the quality of their work, and their reputation. Don’t overlook the importance of working with a company that offers dedicated support and keeps you updated on everything going on with the campaign. Follow your gut.

If you need a distinguished Houston digital marketing agency to improve your web presence or marketing strategy, contact Reap and Sow today!