Growth Hacking

12 May 2020

3 Ways to Strengthen Your Brand During a Crisis

Now is the time to strengthen your brand. Regardless of the size of your company and industry you work in, everyone is being effected by Covid-19. To maintain sales growth, you need to communicate effectively with your customers. That means providing them accurate information and, of course, reassuring them that you and your employees are doing…

28 Apr 2020

Growth Hacking

How to Evaluate Your Marketing Strategy and Improve It

Evaluating your marketing strategy is essential for ensuring increased growth and success. It allows you to weed out the marketing strategies that aren't bringing in results and focus on the ones that are. Without regular evaluation, you may continue spending unnecessary money on advertising campaigns that aren't doing you any good. What Marketing Tactics Are…

14 Apr 2020

Growth Hacking

Trade Show Marketing Strategies For Better Lead Generation

Don't give up. Trade shows can be a great source for generating leads. Trade shows are a great way to network and drive new lead generation for your sales team. Each show is a perfect chance to display what you have to offer and what sets you apart from your competition. So what is trade…

07 Apr 2020

Growth Hacking

5 Marketing Strategies that Drive Sales and Fuel Growth

A successful marketing strategy is key to consistent sales growth. Tactics like cold calling prospects and golf outings that are commonly used by many organizations as their primary sales tools are akin to fishing without a bait; you might catch something, but you don't expect the results to be pleasant. Successful marketing is more than…

31 Mar 2020

Growth Hacking

How to Maintain Sales Momentum While Working from Home

With COVID-19 throwing the proverbial wrench in the machinery of our day to day existence, it can be hard to adjust to changed circumstances in our personal and business lives. This "new normal" can pose a dilemma for company leaders and employees that were on a roll with their sales and marketing initiatives, only to…

08 Jun 2017

Growth Hacking

Why Business Owners Join the Chamber of Commerce

Reap and Sow Marketing teams up with ChamberofCommerce.com to raise brand awareness and to connect with other businesses in the organization. More than likely there is at least one local Chamber of Commerce to join. Networking events can be a blast and an opportunity to interact with potential customers. One tip I can provide is…