Your company website is one of the most important selling tools you have at your disposal. In today's plugged-in world, a website acts as a business' "front door" for most if not all of its prospective and current customers. A business owner neglects his website only at his own peril. Still, merely having a website may not…
Inbound Marketing Resources
Don't give up. Trade shows can be a great source for generating leads. Trade shows are a great way to network and drive new lead generation for your sales team. Each show is a perfect chance to display what you have to offer and what sets you apart from your competition. So what is trade…
A successful marketing strategy is key to consistent sales growth. Tactics like cold calling prospects and golf outings that are commonly used by many organizations as their primary sales tools are akin to fishing without a bait; you might catch something, but you don't expect the results to be pleasant. Successful marketing is more than…
With COVID-19 throwing the proverbial wrench in the machinery of our day to day existence, it can be hard to adjust to changed circumstances in our personal and business lives. This "new normal" can pose a dilemma for company leaders and employees that were on a roll with their sales and marketing initiatives, only to…
Have you ever had a conversation with a chatbot? You probably asked a general question like, “what are your hours?,” Why is my wifi not working?,“ or "Will you PLEASE connect me with a real person?", But would you ever think about asking a chatbot for a management position even though the company didn’t have…
In the world of marketing, we use the saying, “be your own best case study,” pretty often. In collaboration with public health expert and founder of Mannheim Consulting, Lene Mannheim, MPH, our team has put together five effective ways to minimize your risk of catching Coronavirus. These tips utilize best practices and are not a…